SprintSpeak was built for one type of business: tradespeople. Not as an afterthought — as the whole point. Here's what that means in practice.
What we know
This isn't opinion. These are the numbers behind why a modern website matters for your business.
Customers search online before calling a local tradesperson.
If you're not there, you're not in the running.
Judge whether to trust a business based on its website alone.
Before they've spoken to you. Before they've seen your work.
Of local mobile searches lead to a real enquiry or booking.
These aren't browsers. They're people ready to hire.
Of local searches now show an AI summary before standard results.
Your site needs to be readable by AI to feature in these.
Most web agencies build for anyone — retailers, restaurants, consultants, whoever walks through the door. They adapt a generic template to your trade. We don't. SprintSpeak exists exclusively for tradespeople, which means everything — the layout, the words we write, the way it gets people to pick up the phone, the basics that help Google find you — is built around how trades businesses actually win work. Not bolted on afterwards.
The single biggest reason tradespeople put off getting a new website is not knowing what to write. That's our job, not yours. We ask the right questions on a 15-minute call, and we write everything — who you are, what you do, where you work, why customers should trust you. You review it, tell us what to change, and we build from there. You don't have to put a single word on a page.
When someone asks ChatGPT, Perplexity, or Google's AI to recommend a local tradesperson, those tools read your website and decide whether to put your name forward. Most trade websites get skipped — the code is outdated, the structure is wrong, and there's nothing for the AI to work with. Every SprintSpeak site is built so that AI tools can properly read your business: who you are, what you do, where you work. When someone nearby asks for exactly what you do, your name comes up.
Agencies drag projects out. DIY builders eat your evenings. SprintSpeak runs a tight four-step process — discovery call, design and copy, build, launch — and most sites are live within two to three weeks of the first conversation. You stay informed throughout and nothing goes live until you're happy with it.
You get a fixed quote before anything starts. Not a range, not an estimate — a number. If your requirements don't change, that's what you pay. Most trades websites come in around £1,300. You know exactly what you're getting, and when.
AI tools like ChatGPT, Perplexity, and Google's AI Overviews don't just search — they read websites and make judgements about which businesses are worth recommending. They look for structured data, clean code, and clear signals about who you are, what you do, and where you work.
SprintSpeak sites are built with this in mind from day one. Every site includes Schema.org structured data, semantic HTML, and a clean architecture that lets AI tools parse your business and cite you confidently when a user nearby asks for exactly what you do.
What an AI sees on a SprintSpeak site
How we compare
A generic agency, a DIY builder, or a website built for tradespeople. Here's the honest difference.
SprintSpeak | Generic Agency | DIY Builder | |
|---|---|---|---|
| Copy written for you | You write it or pay extra | You write it yourself | |
| Built specifically for trades | Generic — adapted to trades | Generic template | |
| AI-findability built in | Rarely included | Not available | |
| Fixed price upfront | Scope creep is common | ||
| Live in 2–3 weeks | Often 2–3 months | Depends on your time | |
| No ongoing fees to us | Retainers common | Monthly platform fee |
We'll build a custom demo for your business — free, no obligation. Real design, real pages, built on the same stack your final site would use.
contact@sprintspeak.com · Free custom demo · No obligation