SprintSpeak was built for one type of business: tradespeople. Not as an afterthought — as the whole point. Here's what that means in practice.
Most web agencies build for anyone — retailers, restaurants, consultants, whoever walks through the door. They adapt a generic template to your trade. We don't. SprintSpeak exists exclusively for tradespeople, which means the structure, the copy patterns, the calls-to-action, and the local SEO foundations are all built around how trades businesses actually win work. Not bolted on afterwards.
The single biggest reason tradespeople put off getting a new website is not knowing what to write. That's our job, not yours. We ask the right questions on a 30-minute call, and we write everything — who you are, what you do, where you work, why customers should trust you. You review it, tell us what to change, and we build from there. You don't have to put a single word on a page.
When someone asks ChatGPT, Perplexity, or Google's AI to recommend a local tradesperson, those tools look at your website and decide whether to surface you. Most trade websites are invisible to them — built with outdated structure and no machine-readable data. Every SprintSpeak site is built with structured data markup, semantic HTML, and clean architecture so AI tools can read your business, understand what you do and where you work, and confidently recommend you by name.
Agencies drag projects out. DIY builders eat your evenings. SprintSpeak runs a tight four-step process — discovery call, design and copy, build, launch — and most sites are live within two to three weeks of the first conversation. You stay informed throughout and nothing goes live until you're happy with it.
You get a fixed quote before anything starts. Not a range, not an estimate — a number. If your requirements don't change, that's what you pay. Most trades websites come in around £1,300. You know exactly what you're getting, and when.
AI tools like ChatGPT, Perplexity, and Google's AI Overviews don't just search — they read websites and make judgements about which businesses are worth recommending. They look for structured data, clean code, and clear signals about who you are, what you do, and where you work.
SprintSpeak sites are built with this in mind from day one. Every site includes Schema.org structured data, semantic HTML, and a clean architecture that lets AI tools parse your business and cite you confidently when a user nearby asks for exactly what you do.
What an AI sees on a SprintSpeak site
How we compare
A generic agency, a DIY builder, or a website built for tradespeople. Here's the honest difference.
SprintSpeak | Generic Agency | DIY Builder | |
|---|---|---|---|
| Copy written for you | You write it or pay extra | You write it yourself | |
| Built specifically for trades | Generic — adapted to trades | Generic template | |
| AI-findability built in | Rarely included | Not available | |
| Fixed price upfront | Scope creep is common | ||
| Live in 2–3 weeks | Often 2–3 months | Depends on your time | |
| No ongoing fees to us | Retainers common | Monthly platform fee |